Taste Test: How Startup Protein Snacks And Drinks Really Measure Up

Venture-backed startups are increasingly turning everyday foods into high-protein options. From sodas to ice cream, these products promise an easy way to meet daily nutritional goals without eating large amounts of meat. To see if these foods actually taste good, a recent market test sampled several popular startup offerings.

Frozen Desserts and Drinks

David Vanilla Bean Frozen Dessert packs 30 grams of protein into a single pint with just 210 calories. While the texture is creamy, the taste reveals artificial sweeteners and whey protein, a common milk protein used in supplements. Another tested item, SkyPop Protein Soda, offers 10 grams of protein in a 12-ounce can. Tasters found the Ice Pop flavor acceptable for specialized diets, but not a routine purchase.

Snacks and Pasta

Khloud Protein Popcorn delivers a modest 7 grams of protein per serving with a noticeable milk protein taste. Mosh protein bars combine 20 grams of protein with brain-supporting ingredients like lion’s mane, a type of mushroom, but function more as nutrition than a pleasurable snack. Cadootz Crackers provide a gluten-free option with a decent crunch. Frozen One protein ice cream offers 40 grams of protein per pint with a flavor similar to sugar substitutes. Finally, Brami Protein Pasta stood out as the best-tasting item, using lupini beans to add fiber and protein without a strange aftertaste.