McDonald’s shares jump 6.5% as U.S. traffic rebounds on meal deals

McDonald’s shares climbed 6.5% on Wednesday after the fast-food chain reported third-quarter results that showed improving trends in its domestic business. The move extends the stock’s recovery to more than 20% above its early-October low. At that trough, the company had shed about one-third of its value compared to its March peak, weighed down by sluggish domestic demand and rivalry from Burger King.

Value menus stabilize domestic traffic

In the United States, same-store sales dropped 0.2% during the quarter. While negative, that performance came in ahead of the 0.5% decline projected by Wall Street analysts. Domestic sales returned to positive growth in September following contractions in July and August, and customer traffic momentum continued into October.

Chief Executive Chris Kempczinski credited recent marketing shifts for steadying guest numbers. During the quarter, the company leaned heavily into affordability. It brought back digital promotions and highlighted value choices, including combo meals priced at $5 and $6.

Global challenges and long-term rollout

Despite the domestic turnaround, McDonald’s fell short of broader revenue targets for the period. Soft sales in France created a drag on overall international results.

To keep diners coming back, the chain plans to build out entry-level value menus, expand digital deals, and improve overall food quality and customer service. The company is currently testing two potential value menu structures. It intends to select the better-performing option and launch it across the United States in early 2027.

Market commentator Jim Cramer noted that while the stock was an attractive bargain at its recent lows, further gains will depend on the company’s ability to maintain its turnaround strategy over time.